The Placement of The Reinforcer Helps to Improve and Strengthen Behaviour

Behaviour is something we can’t extinguish it is always there. We have an effect on behaviour all the time. Through associations and consequences in different environments our behaviour keeps on changing accordingly. Science explains that reinforcement will increase behaviour while punishment decreases behaviour. At Zoospensefull we are pro reinforcement techniques Read more…

Why Animals Need Trainers Who Adhere to the Least Intrusive Principle: Improving Animal Welfare and Honing Trainers’ Skills

Written By Susan G. Friedman, PH.D. Susan G. Friedman, Ph.D. is a professor emeritus in the Department of Psychology at Utah State University. Susan has co-authored chapters on behavior change in five veterinary texts, and her popular articles have been translated into 14 languages. She teaches a well-attended course on Read more…